Definition + tool comparison · Updated May 2026

White-label file sharing, explained

The term 'white label file sharing' covers two very different products: full platform-reseller systems for MSPs, and delivery-branded SaaS for agencies. Most articles conflate them. We explain the difference, review 7 tools across both categories, and help you pick the right one for your use case.

Updated
Updated May 19, 2026
Reading time
13 min read
Editorially independent · No paid placements

If you search 'white label file sharing' on Google, half the top results are MSP-focused platforms (RushFiles, CentreStack, FileCloud) and the other half are delivery-branded SaaS (Filecamp, BulkShare, Cloudbrand). Both call themselves 'white label'. They solve completely different problems.

This guide does two things: (1) clearly defines the two distinct meanings so you know which one you actually need, and (2) reviews 7 tools across both categories honestly — with pricing transparency that most product pages avoid.

We built BulkShare in the delivery-branded category. We're #1 on this list for that category — and we'll be explicit when an MSP-grade platform like FileCloud is the better fit. The two are not substitutes.

The two meanings of 'white label file sharing'

Before picking a tool, you need to know which problem you're solving. The two meanings get conflated constantly:

Meaning 1 — Reseller white-label (MSPs and resellers)
A managed service provider (MSP) or reseller wants to RESELL file sharing under their own brand to their end clients. The platform supports multi-tenancy: the MSP onboards 50 client organizations, each gets their own branded portal, the MSP centrally manages billing and policies. Examples: RushFiles, FileCloud (MSP edition), CentreStack, Gladinet. Pricing: typically $X per tenant/seat with reseller margins.
Meaning 2 — Delivery-branded white-label (agencies, freelancers, single-brand SaaS)
A creative agency, freelancer, or SaaS company wants their OWN file deliveries to carry their brand — the URL reads files.youragency.com, the download page shows their logo, vendor branding is invisible. There's no reselling; it's just one brand using a tool that disappears into the background. Examples: BulkShare, Filecamp, Sharebrand, Cloudbrand. Pricing: typically $15-$50/mo flat per workspace.
Which one do you need?
If you bill end-clients for file sharing as a service, you need reseller white-label. If your end-clients are project clients (not paying for file sharing themselves) and you just want the delivery to look like your studio, you need delivery-branded white-label. Most search traffic for this query is the second group — but ranking pages bias toward the first.
Where the categories overlap
A few platforms (FileCloud, CentreStack) can technically do both — they're MSP-first but also work for single-brand agencies if you're willing to pay enterprise pricing. The opposite (a delivery-branded SaaS scaling up to multi-tenant MSP use) is much rarer. If you're an agency considering an MSP-grade platform, expect enterprise pricing and complex setup.

What to look for in white-label file sharing

Different criteria matter for each meaning. We'll cover both — match the criteria to your actual use case before evaluating tools:

  1. 01

    Multi-tenancy architecture (MSP/reseller only)

    If you're reselling, the platform must support multiple tenant organizations under one MSP account. Look for: per-tenant branding, per-tenant billing, centralized admin console, bulk policy templates, per-tenant usage reporting.

  2. 02

    Custom-domain delivery on entry tier (both meanings)

    Links should read your domain (or your client's domain for resellers). Most tools either don't offer this or gate it behind enterprise contracts. Entry-tier accessibility is the key differentiator.

  3. 03

    Logo + theme customization scope

    Some 'white label' tools just add your logo to the vendor's UI. True white label removes the vendor's branding completely — logo, colors, login page text, email notifications, app icons. Check exactly what's customizable before signing up.

  4. 04

    Pricing transparency (most lack it)

    Reseller white-label pricing is usually 'contact sales' — be ready for $200-2000/mo depending on tenant count. Delivery-branded white-label has transparent public pricing ($15-50/mo flat). If the vendor won't quote you a number without a call, factor in the time cost.

  5. 05

    End-user experience for recipients

    What does the client see when they click the link? Branded download page, signup-required prompt, or generic vendor UI? Test the recipient experience before committing — the brand impact is on the OTHER end of the link.

  6. 06

    Support, governance, and compliance

    MSP-grade platforms include enterprise governance (audit logs, retention policies, legal hold). Delivery-branded SaaS often skips these. For regulated industries (healthcare, finance, legal), the MSP-grade category usually wins on compliance even at the higher price point.

Quick comparison: 7 tools across both categories

Eight options ranked by fit for client delivery specifically. Full review of each is below.

BulkShareOur pick
Category
Delivery-branded
Entry price
$29/mo Pro
Custom domain
Included on Pro
Best for
Agencies + freelancers · branded client delivery
Filecamp
Category
Delivery-branded (DAM)
Entry price
$29/mo Starter
Custom domain
Pro tier
Best for
Brand asset libraries with client access
Cloudbrand
Category
Delivery-branded
Entry price
Custom
Custom domain
Included
Best for
SMBs wanting reseller margins
Sharebrand
Category
Delivery-branded
Entry price
Custom
Custom domain
Included
Best for
Agency-built tool for agency use
FileCloud
Category
MSP reseller
Entry price
Custom (enterprise)
Custom domain
Included on MSP edition
Best for
MSPs reselling to enterprise clients
RushFiles
Category
MSP reseller
Entry price
Custom (enterprise)
Custom domain
Multi-tenant native
Best for
European MSPs + service providers
CentreStack
Category
MSP reseller
Entry price
Custom (enterprise)
Custom domain
Per-tenant subdomains
Best for
MSPs migrating clients from file servers

The 7 tools reviewed

Reviews are split into the two categories. Pick reviews from the category that matches your actual use case — picking from the wrong category leads to expensive mismatches.

BulkShare logo

01

BulkShare

Our pick for this use case

Delivery-branded white-label for agencies — custom domain on $29 Pro, no enterprise contract.

Best for
Agencies, freelancers, and studios who want every client deliverable to land on files.youragency.com with their own brand throughout — without reselling file sharing as a service.
Pricing
Starter free · Pro $29/mo · 5 seats included, no per-seat upcharge · month-to-month
Free tier
Yes — 1GB storage, no credit card required

Pros

  • True custom-domain delivery on the $29 Pro tier — cheapest credible delivery-branded option
  • Up to 5 seats included at $29/mo — agency-friendly team pricing
  • Per-link password + expiry standard on Pro
  • Built specifically for agency-to-client recurring delivery workflows
  • Free Starter tier without credit card for testing

Cons

  • NOT a multi-tenant reseller platform — single-workspace by design
  • Not built for MSPs reselling file sharing as a service to end-clients
  • Newer brand than enterprise MSP-grade alternatives
See BulkShare pricing
Filecamp logo

02

Filecamp

Delivery-branded digital asset management (DAM) with white-label client portals.

Best for
Agencies managing persistent brand asset libraries that clients browse and download from — not just one-off transfers.
Pricing
Starter $29/mo · Basic $59/mo · Pro $99/mo (unlimited users on all tiers)
Free tier
30-day free trial; no permanent free tier

Pros

  • White-label functionality included at no extra cost
  • Unlimited users on all paid plans (rare in the category)
  • Brand asset management features — version control, approvals, metadata
  • Built specifically for creative agencies

Cons

  • Higher entry pricing ($29/mo Starter) than delivery-only tools
  • DAM features are overkill if you just need one-off delivery
  • Persistent library focus, less suited to ad-hoc transfers
Cloudbrand logo

03

Cloudbrand

Fully white-label file sharing with built-in monetization features.

Best for
SMBs and agencies who want to offer file sharing under their own brand AND charge end-users (light reseller model).
Pricing
Custom — contact sales
Free tier
Not explicitly published; trial available

Pros

  • Fully white-label across web + email branding
  • Includes monetization features (charge end-users)
  • Positioned for non-MSP small businesses

Cons

  • Pricing not transparent — requires sales conversation
  • Lower brand recognition than dominant platforms
  • Less mature feature set than enterprise MSP-grade options
Sharebrand logo

04

Sharebrand

Agency-built tool for agency white-label file sharing.

Best for
Solo agencies and studios wanting custom-domain delivery + reseller plan to offer file sharing to their own clients with their pricing.
Pricing
Custom pricing · Reseller plan available
Free tier
Not explicitly published

Pros

  • Built by an agency for agency use — founder context is clear
  • Reseller plan for agencies wanting to brand + sell to their clients
  • Custom domain + branding included
  • Newer / actively iterating

Cons

  • Pricing not publicly transparent
  • Smaller company / fewer integrations than enterprise platforms
  • Lower brand recognition than RushFiles or FileCloud in the MSP space
FileCloud logo

05

FileCloud

Enterprise-grade MSP white-label platform with full multi-tenancy.

Best for
MSPs and ISVs reselling secure file sharing to enterprise clients across multiple tenants from one platform.
Pricing
Custom enterprise pricing — Server license + per-user fees
Free tier
14-day free trial; no permanent free tier

Pros

  • True multi-tenant architecture for MSP reselling
  • Full white-label across web, mobile, and email
  • Enterprise compliance (HIPAA, ITAR, FINRA)
  • Self-hosted option for sovereignty-sensitive customers

Cons

  • Enterprise pricing — typically $1000+/mo for MSP edition
  • Heavy implementation for small teams or single-brand agencies
  • Overkill if you just want your own deliveries branded
RushFiles logo

06

RushFiles

European MSP-focused white-label file sharing with multi-tenant native architecture.

Best for
European MSPs, IT service providers, and resellers serving compliance-sensitive (GDPR-heavy) markets.
Pricing
Custom enterprise pricing · MSP-specific licensing
Free tier
Trial available; not a permanent free tier

Pros

  • Multi-tenant architecture designed for MSP workflows
  • European data residency + GDPR-first approach
  • Strong MSP-specific tooling (central console, per-tenant reporting)
  • Combines white-label with enterprise file sharing in one product

Cons

  • Enterprise pricing not transparent — sales-led
  • MSP-focused — wrong fit for solo agencies
  • Smaller integration ecosystem than FileCloud / Box
CentreStack logo

07

CentreStack

MSP-grade file sharing platform with focus on migrating clients from on-prem file servers.

Best for
MSPs onboarding small-business clients away from on-premises Windows file servers to cloud sharing.
Pricing
Custom MSP pricing · Per-tenant subdomains included
Free tier
Trial available

Pros

  • Strong file-server migration tooling (turn an existing share into cloud delivery)
  • Multi-tenant by design with per-tenant subdomain branding
  • Custom SSL per tenant
  • Self-hosted + cloud deployment options

Cons

  • Enterprise pricing — sales-led
  • Workflow focused on MSP/IT use case, not creative agencies
  • Overkill for single-brand delivery scenarios

Which one should you actually pick?

Match the recommendation to your actual use case — the gap between MSP-grade and delivery-branded products is enormous (pricing 10x, complexity 5x):

If You're an agency or freelancer who just wants YOUR deliveries on YOUR domain

→ Pick BulkShare (Pro $29/mo)

Cheapest credible delivery-branded option with custom-domain on entry tier and flat team pricing. No multi-tenancy needed for single-brand agency use.

Learn more
If You manage a brand asset library that clients access repeatedly

→ Pick Filecamp

DAM features (version control, metadata, approvals) plus white-label included at no extra cost. Built for creative agencies managing persistent asset libraries, not just one-off transfers.

If You're an SMB or solo agency wanting to charge end-users (light reselling)

→ Pick Cloudbrand or Sharebrand

Both offer monetization features and reseller-friendly setup at SMB scale. Pricing requires sales conversations but easier than enterprise MSP platforms.

If You're an MSP onboarding enterprise clients across multiple tenants

→ Pick FileCloud (MSP edition)

Industry-standard for enterprise MSP file sharing. Full multi-tenancy, enterprise compliance, self-hosted option. Expect $1000+/mo investment.

If You're a European MSP serving GDPR-heavy markets

→ Pick RushFiles

European data residency + GDPR-first design + MSP-native multi-tenant architecture. Strong fit for European IT service providers.

If You're an MSP migrating SMB clients from Windows file servers

→ Pick CentreStack

Specialized in turning existing on-premises file shares into cloud sharing with per-tenant branding. Strong file-server migration tooling.

If You're not sure which category applies to you

→ Pick Start with the delivery-branded category (BulkShare or Filecamp)

Most search traffic for 'white label file sharing' is agencies looking for delivery-branded — not MSPs. If you can describe your need as 'I want my own deliveries to look like my brand', you're in the delivery-branded category. If you describe it as 'I want to resell file sharing to my clients as a service', you're in the MSP category.

How to set up white-label file sharing (delivery-branded)

This setup guide covers the delivery-branded category (most common use case). For MSP/reseller setup, vendors provide concierge onboarding as part of enterprise contracts — your sales contact will handle the multi-tenant architecture.

  1. 1

    Confirm you need delivery-branded (not reseller) white-label

    Re-read the two-meanings section above. If your end-clients aren't paying you for file sharing as a service — they're paying you for design, video, consulting, etc., and file sharing is just delivery — you're in the delivery-branded category. Skip the enterprise MSP platforms entirely.

  2. 2

    Pick a delivery subdomain

    Common patterns: files.youragency.com, downloads.youragency.com, send.youragency.com. Use a subdomain (not your root domain) — it's the standard pattern and avoids DNS conflicts with your main website.

  3. 3

    Sign up for a delivery-branded tool

    BulkShare Pro at $29/mo is the cheapest credible option for true CNAME custom-domain delivery. Filecamp Starter at $29/mo if you also need DAM features. Both have transparent public pricing — no sales call required.

  4. 4

    Connect your subdomain via DNS CNAME

    Add a CNAME record at your DNS provider (Cloudflare, Namecheap, GoDaddy, etc.). The tool tells you the exact target value. SSL certificate is auto-provisioned. Setup takes about 5 minutes; propagation usually completes within an hour. Full step-by-step in our custom-domain guide.

  5. 5

    Customize the brand surface

    Most tools let you customize: logo, color theme, login page, email notifications. Some go deeper — favicon, app name, footer text. Check what's customizable on your chosen tool before signing up, especially if vendor branding showing anywhere is a deal-breaker.

  6. 6

    Test the recipient experience end-to-end

    Generate a test link. Open it in incognito as if you were the client. Check: URL, download page, email notification if you sent via email, mobile experience. Anything that says the vendor's name instead of yours is a sign you need to either configure further or pick a different tool.

Try it on your next delivery

BulkShare is free to try. No credit card. Setup in under 10 minutes.

Connect your domain, import a folder from Drive, and send your next client deliverable on files.yourstudio.com instead of drive.google.com. Pro is $29/mo; up to 5 seats is included flat for 5 seats.

Start freeSee pricing

Frequently asked questions

Often yes — these terms get used interchangeably for the delivery-branded category. The distinguishing feature is that the recipient sees YOUR brand throughout (URL, page, emails), with no vendor branding visible. Some vendors use 'white label' loosely to mean just 'we added your logo to our page' — true white label removes ALL vendor branding.

MSP white-label is for reselling file sharing as a service to multiple end-client organizations under your brand — requires multi-tenancy. Delivery-branded is for a single brand (your agency, your SaaS product) wanting their own file deliveries to carry their brand. Different pricing models, different complexity, different target users.

Delivery-branded SaaS: $15-50/mo flat per workspace (BulkShare $29, Filecamp $29-99). MSP-grade reseller platforms: $200-2000+/mo with custom pricing based on tenant count and seat count (FileCloud, RushFiles, CentreStack). The 10x price gap reflects the complexity gap.

No fully free white-label option exists — branding features always require a paid tier. The cheapest entry to delivery-branded white-label is BulkShare Pro at $29/mo. Free tiers (BulkShare Starter, Filecamp trial) let you test the workflow but require an upgrade for custom-domain delivery.

Not really. Dropbox doesn't offer custom-domain delivery at any tier. Google Drive doesn't either. Both let you add a logo to share pages on enterprise plans, but the URL stays vendor-branded. For true white-label, you need a purpose-built platform — Dropbox and Drive aren't designed for it.

On most delivery-branded tools (BulkShare, Filecamp), clients access files via public links without creating accounts. On MSP reseller platforms (FileCloud, RushFiles), client tenants typically have their own user accounts in the multi-tenant structure. Match this to your workflow: external clients = public link tools; persistent client orgs = multi-tenant tools.

If properly configured, no. The URL is yours, the download page is branded, the emails come from your domain. Sophisticated clients might inspect DNS records or page source code and infer the underlying vendor, but the surface experience reads as your platform. Most clients never look that deep.

1) Sign up for BulkShare or Filecamp · 2) Add a CNAME record at your DNS provider (5 minutes) · 3) Customize logo + colors · 4) Test recipient experience · 5) Start sending. Total elapsed time for most teams: under 30 minutes including DNS propagation.

Yes, but it's painful. Migration usually requires re-uploading files, reconfiguring DNS, retraining users, and possibly losing existing link URLs. Picking the right category upfront saves significant effort. The two categories aren't substitutes — they're different products.

This is rare — most tools commit to one category. Sharebrand has a reseller plan layered on top of agency-focused tooling. FileCloud offers tiers from single-tenant to MSP edition. Cloudbrand includes monetization features. If you might evolve from single-brand to reselling, ask specifically about migration paths before signing up.

Yes, measurably. Clients trust links on domains they recognize (your agency's) more than unfamiliar vendor domains. Email deliverability to enterprise inboxes also improves with custom-domain links. The brand consistency from proposal → work → delivery → invoice signals a level of polish that generic vendor URLs undercut.

Dropbox Professional lets you add a custom background and logo to share pages — the URL still reads dropbox.com though. That's logo branding, not white-label. True white-label puts your domain on the URL, your branding on the page, your name in email notifications. The depth difference is significant: clients see Dropbox vs clients see your brand.